Taiyo Johnson (太陽 ジョンソン)

Hi there.

Quick-rant.

So my best friend (whom I met in Tokyo) is British Canadian.

He convinced me of the merit of British English (spelling), as it is real English.

So I always write to him with the best English spelling I can muster (as one born American).

Today I found a great aid to that – an online spell checker.
Most PCs here are set to American spelling and without this SAAS spell checker if you found yourself in a situation where you could not add or switch to English you would be out of luck.

How does one label oneself?

Am/being are interesting thoughts.
Much more so than “what do you do.”
Doing is second to being.
But that is another story.

I am re-branding my taiyojohnson.com professional profile page today.

It’s tagline was “small business revolutionary.”
But I have been thinking that another tagline might be better (perhaps one with less bravado… or not)

The first thing that came to mind was “small business maven”

“small business guerrilla” is also appealing as it fits with my bootstrapping and guerrilla marketing ways.

But I was also considering these:
mechanic
small business intelligence

small business prodigy
prodigy, propensity, prowess, reach, sagacity, superability, talent, turn, understanding, virtuoso, wisdom

know-how, mastery
proficiency, savvy,

champion, genius, master, pro, star, virtuoso, winner, wizard
mastermind
whiz
specialist, geek, techie
engineer
ace
artist, authority
guide

mentor
counselor, consultant,
thinker
doctor

// revolutionary

rebel, radical
agitator, zealot, haranger, instigator
visionary

I am looking for something part-time.

Craigslist has two sections of interest :

internet engineer section (http://miami.craigslist.org/eng/)
and
web / info design
(http://miami.craigslist.org/web/)

(Photo credit: Futurist Movies)

So one of my very favourite blogs, PersonalMBA.com, just posted an invitation to write “Your Year (and Decade) in Review” and so how could I resist! (especially since 2009 has been such a busy and ,in many ways [and through the fire], a truly great year)

Josh (Mr. PersonalMBA) Kaufman’s post had a great pic, which I have used again here because it so adequately embodies the focus and goals of the past decade of my life – Japan. (Click here to skip ahead and read about my decade, including my time in Japan)

So in answer to Josh’s post, and perhaps for the benefit/amusement of two or three people, I post my 2009 Year In Review.

In 2009 I achieved (among other things) the following personal accomplishments (biz accomplishments below that). They surely sound wonderful but each was a struggle. Truly I have been forged by fire.

• Woke up early[-ish] (6:00)  throughout the year using Steve Pavalina’s conditioned response method.
• Overcame a particularly bad habit using the check-calendar system I created.
• Created my personal mission statement, using the book First Things First by Stephen Covey
• Stopped watching TV and following the news (based on advice in 4 hour work week, Ben Franklin’s Autobiography, etc.)
• Read EXTENSIVELY. Thanks to not watching TV. Read some of the best books of my life, like Viktor Frankl’s Man’s Search for Meaning.
• Improved my “fluency” in Japanese (began blogging in Japanese)
• Began learning Chinese. (It is actually not that hard coming from Japanese ). Nearing intermediate level, maybe. Can speak and write simple sentences.
• Improved my Jazz Saxophone skills a bit, learning modes and blues scales.
• Learnt to live (and travel) simply and digitised most of my life in preparation to reach my goal of a completely mobile life.
• Created many of the weird and geeky productivity theories found on this site (like my 13 month calendar)
• Just finished plotting my major goals for the next three years (like building location-free income) and have planned in detail the first quarter, month, week of 2010.
• Lived and Loved deeper

And now for those business accomplishments.

A report of my 2009 business accomplishments, straight from the 2009 Annual Meeting documents of my company Eagle Land Grace, LLC

Eagle Land Grace, LLC

Overview of 2009 Accomplishments

During 2009, the member – Tori Johnson – developed systems to manage the business, performed web development/marketing services for small business clients, and created several websites to inform and train small business owners, including: backsaas.com, tenaciousfrog.com, taiyojohnson.com, and locationfreeincome.com.

Systems:

• Setup integration between freshbooks, outright, and shoeboxed to create a semi-automated accounting system.
• Created checklists (using Google Docs form/spreadsheet) for documenting wordpress installations. These checklists insure that every step of the installation process is completed and doubles as documentation of every installation. With these checklists I will be able to easily outsource the installation process in the future.
• Hired services of first “virtual assistant”
  
• Created systems for handling clients (”project questionnaire”, “client fit” checklist, etc.)
  

• Developed small business marketing membership program for TenaciousFrog.com
  

Web development and internet marketing services:

• Built [/redesigned] websites for several small business clients
  
  • Gave clients marketing advice
  • Setup local listings and optimized websites for SEO
  • Setup email newsletter campaigns with MailChimp
  • Developed innovative online marketing strategies for several clients (including viral marketing)
    
  • Assisted a client in receiving publicity, including being featured in a local NBC TV station news program
    

Training Programs:

• TenaciousFrog.com
  • Created plans for Tenacious Frog Marketing, including plans for a future book on bootstrapped internet marketing for small businesses.
  • Setup the website and the small business marketing membership program
• BackSaaS.com
  • created a basic ebook as a free giveaway for newsletter subscription
  • created the website’s infastructure, particularly the submission forms for readers to submit new Software As A Service finds
  • Formulated a system for soliciting interviews with Software As A Service providers.
    
  • Conducted and posted the first of such interviews (YaY!)
• LocationFreeIncome.com
  • Setup the website and created the Location-free Income manifesto
  • Conducted “experiment in super-light travel“
  • brainstormed possible ebooks and programs for the website
• Tori.TaiyoJohnson.com
  • Created an ebook about “GoogleCasting” as a free giveway for newsletter signup
  • Wrote about my personal productivity systems (laying the groundwork for future books on the subject)

Decade in review – to Japan and back again

• 1999 – (high school) Ended my first business to focus better on school work (all advanced classes ) particularly my Japanese classes. The business was a local newsletter supported by ads I solicited from local businesses. I also did printing and design work (including 100s of t-shirt for clubs at my high school).
• 2000 – Served my last as a non-voting homeowners association board member. (was appointed in 1998 because of my newsletter and community beautification projects)
• 2001 – To Uni !
  • Graduated from high school with an IB diploma, which gave me a full scholarship to any state school in Florida.
  • Attended University of Miami (not a state school…) mainly because of their sister school relationship with Jochi U in Tokyo
• 2002 – To Japan !
  • Fight against the study abroad advisers, who only wanted me to go for six months, to become the first exchange student in ten years to go to Japan for a full year
  • Given flight ticket to Japan scheduled to depart on September 11, 2002. Arrive in Japan for student exchange on the 12th. BEST YEAR OF MY LIFE.
• 2003- Still in Tokyo I begin the first of my web projects and out of frustration, with the slow updates of my friend who was coding it, I learn html. I also meet a very special lady this year and become even more determined to return to Japan
• 2004 – Back at my home university. Against all odds (and the advice of my guidance counselor) I manage to transfer back to Jochi University as a regular foregin student. And so I return to Tokyo, thus began two of the best and worst years of my life.
• This year I find my first apartment and land my first “real” job (English tutor)… both in Japanese. That was a battle.
• 2005 – I started a few websites about Japan this year. They were social networking sites. One would catch on a bit fueling my determination to work online.
• I also landed a second teaching job
• founded a club at my school
• found a few business mentors and worked with a small business owner in Tokyo
• incorporated my company Eagle Land Grace, LLC (and setup bank account) during a brief return home in the summer, thus another life-long dream accomplished at age 23.
• 2006 – Begin working at a financial services company that was just beginning to setup a branch office in Tokyo. (At that point I was working three part-time jobs, running a small business, and going to school…). I start Nipponster.com first as a social networking website running on Phpizabi CMS (the would-be facebook of Japan). I graduate from Jochi University.

Things go downhill

• The financial services company job does not work out and I am without a visa sponsor
• The English language school I work at offers to sponsor my visa but it does not workout
• my father’s health fails
• I leave Japan on June 14th
• 2007 – I try my hand at the import/export business. I start working part-time for an interior designer. I go in a different direction with Nipponster.com eventually starting DailyJ a journalistic blog where I interviewed over 20 Japan-related website owners about their projects. It was the training ground for all of my future internet marketing work and is still my favourite web project to date. I begin frequenting the library and beginning my self-education. I learn much about business/life, internet marketing, open source, php, css, linux, and software as a service. I read The World Is Flat by Thomas Friedman. I also start keeping notebooks, my one-journal-for-everything system
• 2008 – I redesign the website for the interior designer I work for and do internet marketing for him, soon bringing in thousands of dollars monthly from the web. Suddenly I have the epiphany that I could do this for other small businesses too, so Eagle Land Grace, LLC moves into the internet marketing business. I build sites for several clients and lay the foundation of my service business.
• I frequent the library weekly for business insight. I read business books, biographies, and productivity books voraciously. I probably read over 40 books that year
• I spend December in meditation on my life going through the book First Things First by Stephen Covey and laying the ground work of my mission statement.

WOW. In retrospect I have been very productive and extremely fortunate. But like Josh said, it does not seem so wonderful en route.